By Muctar Koroma
Sierra Leone Leading Mobile Company Africell has reached an agreement of supporting the Sierra Leone premier league with a One Billion Leone sponsorship package for the completion of the second phase of the Sierra Leone Premier League.
According to an insider: the league board and Africell this week had a final conclusion on the deal and it’s expected to be announced to the public next week.
The existing premier league board has been struggling with attracting sponsorship since the league commenced last year. The board budget for running a successful league campaign is around three billion five hundred million Leones which has been difficult to raise. The government which has been the biggest financier of the league has been reluctant to support the league for the last two consecutive seasons.
The Sierra Leone Premier League base on fixture released to the public is expected to kick-start on Friday 11th, 2022: Central Parade to entertain defending Champion East end Lions at the Siaka Steven Stadium. The sponsorship when awarded; will be Africell’s first official support to the premier league since its resumption in the 2018/19 league season.
The sponsorship package from Africell, according to close sources will entail a certain amount of money and mobile phones to serve as player of the match (MOTM) award in league matches across the Country.
Africell in the 2018/19 league season supported the league by signing partnerships deals with premier league clubs which six clubs benefited from.
The telecommunication company’s commitment to supporting football over the years has been unprecedented. Africell was one of the key sponsors of Leone Stars ahead of the Africa cup of nations with a package of Seven hundred million Leones (Le 700,000,000).